Along with the intense thought and creativity (and blood and sweat) that goes into marketing, some thought also has to be given to how your audience will view your videos. If you provide video content on your webpage, you very well might benefit from this piece. Herein is explained the pros and cons of two different video delivery options: lightbox and embedded. You’ll go over such considerations as focus, creativity, and page design. In the end which you choose is up to you.
- There are certain features you can do to video to provide a better experience for the customer.
- Lightboxes provided added benefit to the viewer by focusing their attention on the specific content provided.
- It is important to leave the viewing choice to your customers as to not blindside them with your own agenda.
“Lightboxes seem to pop out as though from nowhere on a page. The player is essentially activated by a “link”, which can appear as a play button, as a text link, as an image, and more.”