Indeed, almost 9 in 10 respondents said that outreach personalized to their company’s industry (e.g. knowing their business, changing industry needs or technologies) is either absolutely essential (42%) or very important (47%) when vendors initially reach out to them. Slightly fewer (83%) find it at least very important that the outreach be personalized to their specific business problem, and relatively fewer again (70%) indicate that it’s very important that the outreach be personalized to their role within the company.
Read more: Chalk Talks: Personalizing Video for Your Sales Outreach
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